Stereotypes Of Audience’s for Post-Apocalyptic Films - The Book of Eli

The Book of Eli
Demographics
Gender	%
Male	68.5
Female	31.5
Professions
Consumer Goods	28.8
Engineering	29.3
Architecture	19.8
Agriculture	19.1
Construction	21.8
Lifestyle
Favourite dish
Black bean sauce, beef in rice noodles	22.2
Mushy peas	28.3
Gammon and Eggs	41.5
Steak and Kidney pudding	37.5
Boiled Rice	40.1
Hobbies and Activities
Hillwalking	13.2
Watching sports	9.0
Pub quizzes	11.1
Motorcycling	7.0
Using the internet	15.7
Favourite sports
American Football	16.7
Motorcycling	7.0
Fencing	3.7
Freestyle Skiing	3.9
Mixed Martial Arts	4.4
General Interests
Music	100.0
Movies	94.1
Animals and Nature	83.5
Video Games	47.4
Television	95.0
Most Liked Pet
Dog	34.1
Fish	9.8
Cat	19.3
Personality
Describes themselves as
Grouchy	22.2
Unmotivated	10.6
Self-conscious	23.3
Quick tempered	22.1
Opinionated	11.2
Brands
Customer at
Windows	75.5
Android	41.9
Euro Millions	53.9
Strongbow	23.5
YouTube	72.4
Shops at
Morrison’s	16.1
Aldi	11.8
Waitrose	5.9
Sainsbury’s	12.3
Iceland	2.4
Favourite clothing brand
Yves Saint Laurent	4.5
JD Sports	15.5
Regatta	7.5
John Lewis	10.6
George at Asda	23.8
Bank with
TSB	11.6
Barclays	13.1
The Co-operative	4.6
NatWest	10.3
HSBC	8.3
Top make of car
Land Rover	8.0
Mercedes	3.1
BMW	5.7
Toyota	4.2
Vauxhall	17.4
Entertainment
Favourite Movies
The Dark Knight	33.0
I am Legend	25.2
28 Weeks Later	19.0
Rambo	17.9
Batman Begins	27.6
Favourite TV shows
The Walking Dead	29.2
The Twilight zone	11.5
Buffy the Vampire Slayer	13.2
Supernatural	11.8
Katie: My Beautiful Friends	9.3
Favourite Music Artist
The Carpenters	47.0
Gabrielle Aplin	9.9
Marvin Gaye	15.1
Roxette	16.1
Travelling Wilburys	17.3
Favourite Celebrities
Matt Damon	60.5
Bruce Willis	56.8
Natalie Wood	23.6
Patrick Stewart	63.9
Robert Duvall	27.8