Stereotypes Of Audience’s for Post-Apocalyptic Films - I am Legend

I Am Legend
Demographics
Age	%
18-24	8.2
25-39	22.7
40-54	42.8
55+	26.4
Gender
Female	37.5
Male	62.5
Professions
Construction	19.2
Engineering	31.5
Mining	9.7
Military	34.2
Lifestyle
Favourite Dishes
Pigs in blankets	26.6
Yorkshire Pudding	34.0
Peach Cobbler	10.7
Chocolate Milkshake	13.9
Vanilla Ice Cream	17.2
Hobbies and Activities
Internet Surfing	14.6
Video Games	62.6
Social Time	9.2
Looking after pets	9.2
Watching Sports	6.1
Favourite Sports
Boxing	29.2
Athletics Relay	5.9
Bobsleigh	4.8
Javelin	5.4
High Jump	4.0
Most Liked Pet
Dog	31.8
Fish	12.4
Bird	2.9
Cat	24.8
Personality
Describes themselves as
Invidualistic	15.4
Unique	6.3
Relaxed	12.7
Big Hearted	35.8
Imaginative	18.2
Lacking Self-Confidence	33.7
Unmotivated	8.4
Mean	7.7
Customer of
EBay	64.7
Snickers	24.4
Sony	55.2
Shops at
Tesco	38.2
Waitrose	3.6
Aldi	8.7
Iceland	2.2
Sainsbury’s	14.8
Favourite Clothing Brand
Levis	17.2
TK Maxx	12.1
Lonsdale	10.9
Versace	8.8
Ann Summers	12.7
Banks With
TSB Bank	6.5
NatWest	15.8
Barclays	14.2
Nationwide	8.1
HSBC	8.9
Favourite make of car
Vauxhall	19.2
Ford	22.1
BMW	3.9
Land Rover	2.0
Kia	2.5
Entertainment
Favourite Movie
Die Hard	23.1
The Dark Knight	25.1
Terminator	15.9
Blade	21.0
First Blood	19.8
Favourite TV Show
Futurama	15.4
The Walking Dead	25.9
The Yogi Bear	11.7
Star Trek	13.2
Favourite Music Artists
The Beautiful South	17.7
Atomic Kitten	9.4
Billy Ocean	17.3
Roxette	11.4
Favourite Celebrities
Bruce Willis	61.4
Arnold Schwarzenegger	30.8
Jackie Chan	24.8
Will Smith	64.9
Holly Willoughby	19.3