Key People

Roland Barthes - Enigma codes - Make the audience ask questions.
                           Action codes  - makes you do something E.g shaking your head.

Rick Altman  - Emotional pleasures - The emotional pleasures offered to audiences of genre films are                                                                           particularly significant when they generate a strong audience.
                 
                     - Viscel pleasures - Viscel pleasures are gut responses and are definers by how the films constructions elicits a physical effect upon its audience. This can be a feeling of revolution, ken tic speed or a roller coater ride.
                     - Intellectual puzzel - Certain film genre such as the thriller offer the pleasure in trying to unravel a mystery or a puzzle. pleasure is derived from deciphering the plot and forecasting the end or being surprised by the unexpected.

Codes and Convetions of Post Apocalyptic Movies

The lighting in the movies is very dark and matches the atmosphere around.

Objects expected to be seen in these movies

• Trees                               
• Footprints/footprints
• Trails of blood
• Weapons
• Insignificant objects
• Money
• Stones

Characters in post-apocalyptic movies normally wear run-down clothes to show that they have been alone fort a long time, with no clean water, food to keep them nutritional.

Dark Themes:

• Death
• Funerals
• Kidnapping
• Rape

Most Post-Apocalyptic films have a main character that is usually male because stereotyping is strong and brave to live alone in such a dangerous place.

The Book of Eli Documentary

1. What questions are posted by Post Apocalyptic movies?

• How would we rebuild the world?
• Who would guide us?
• How would we rebuild communities?
• How would we strive to maintain our humanity?

2. What are the "walking dead"? How have they been use in other movies?

• People are able to see but not able to speak
• Not having senses available
• A lot of emotion in the people
• People are lacking the strength to carry on with life or the will to live

3. What might be the key to survival in Post Apocalyptic movie narratives?

• If you know how to survive without technology you will survive
• Trading to survive
• Kindness to people
• Do certain things -make people happy- to survive

4. How far will Eli go to survive?

• Kill animals - innocent
• Do anything to protect his book
• His violence takes over eventually

5. What would survivors of the apocalypse ask?

• Is there a God?
• Relying on God
• Their relief in God will help them walk through hard times
• Keeping faith in humanity

6. In 'The Book of Eli', what has happened to bibles and why?

• Bibles were precious if you had one
• They had vanished because they were so rare
• Absence of faith
• The bible is the book of answer of everything
• Precious to people for different kinds
• The bible determines the actions you take, can be manipulated by people

7. How is religion used? How is religion used in reality?

• Religion if used to manipulate people in the film
• Religion is used in reality to determine what kind of person you are and your actions

8. Who will the future leaders be in Post Apocalyptic scenarios?

• Hope
• Humanity can build faith

Stereotypes Of Audience’s for Post-Apocalyptic Films - The Book of Eli

The Book of Eli
Demographics
Gender	%
Male	68.5
Female	31.5
Professions
Consumer Goods	28.8
Engineering	29.3
Architecture	19.8
Agriculture	19.1
Construction	21.8
Lifestyle
Favourite dish
Black bean sauce, beef in rice noodles	22.2
Mushy peas	28.3
Gammon and Eggs	41.5
Steak and Kidney pudding	37.5
Boiled Rice	40.1
Hobbies and Activities
Hillwalking	13.2
Watching sports	9.0
Pub quizzes	11.1
Motorcycling	7.0
Using the internet	15.7
Favourite sports
American Football	16.7
Motorcycling	7.0
Fencing	3.7
Freestyle Skiing	3.9
Mixed Martial Arts	4.4
General Interests
Music	100.0
Movies	94.1
Animals and Nature	83.5
Video Games	47.4
Television	95.0
Most Liked Pet
Dog	34.1
Fish	9.8
Cat	19.3
Personality
Describes themselves as
Grouchy	22.2
Unmotivated	10.6
Self-conscious	23.3
Quick tempered	22.1
Opinionated	11.2
Brands
Customer at
Windows	75.5
Android	41.9
Euro Millions	53.9
Strongbow	23.5
YouTube	72.4
Shops at
Morrison’s	16.1
Aldi	11.8
Waitrose	5.9
Sainsbury’s	12.3
Iceland	2.4
Favourite clothing brand
Yves Saint Laurent	4.5
JD Sports	15.5
Regatta	7.5
John Lewis	10.6
George at Asda	23.8
Bank with
TSB	11.6
Barclays	13.1
The Co-operative	4.6
NatWest	10.3
HSBC	8.3
Top make of car
Land Rover	8.0
Mercedes	3.1
BMW	5.7
Toyota	4.2
Vauxhall	17.4
Entertainment
Favourite Movies
The Dark Knight	33.0
I am Legend	25.2
28 Weeks Later	19.0
Rambo	17.9
Batman Begins	27.6
Favourite TV shows
The Walking Dead	29.2
The Twilight zone	11.5
Buffy the Vampire Slayer	13.2
Supernatural	11.8
Katie: My Beautiful Friends	9.3
Favourite Music Artist
The Carpenters	47.0
Gabrielle Aplin	9.9
Marvin Gaye	15.1
Roxette	16.1
Travelling Wilburys	17.3
Favourite Celebrities
Matt Damon	60.5
Bruce Willis	56.8
Natalie Wood	23.6
Patrick Stewart	63.9
Robert Duvall	27.8