Stereotypes Of Audience’s for Post-Apocalyptic Films - The Road

The Road
Demographics
Gender	%
Male	64.9
Female	35.1
Professions
Media & Publishing	28.2
Entertainment	38.0
Mining & Quarrying	13.0
Information Technology	31.3
Community & Social Care	24.6
Lifestyle
Favourite Dishes
Potato Salad	50.9
Scrambled Egg	59.0
Raspberry Muffin	22.6
Pizza	19.1
Tortellini	26.8
Hobbies & Activities
Hill walking	10.2
Pubquizzes	9.4
Dog Walking	6.4
Video Games	56.6
Trekking and Hiking	29.8
Favourite Sports
Boxing	36.2
Swimming	25.7
Football	57.9
Cycling	16.4
Car Racing	2.5
Most Liked Pet
Cat	43.8
Fish	17.8
Dog	31.7
Personality
Describes themselves as
Challenging	28.7
Straight-Forward	18.7
Analytical	26.3
Disinterested	19.7
Stubborn	43.3
Grumpy	30.2
Brands
Customer of
Channel 4	83.2
Google	81.5
English Premier League	65.1
Netflix	59.1
ASOS	30.0
Shops at
Aldi	12.8
Waitrose	2.8
ASDA	18.5
Tesco	34.1
Sainsbury’s	11.8
Favourite Clothing Brand
Converse4	35.0
Zara	4.1
GAP	2.9
Adidas	16.9
Dr Martens	3.1
Bank At
Santander	12.1
Halifax	18.4
NatWest	14.2
Bank of Scotland	3.1
Yorkshire Bank	8.6
Top Make of Car
Jaguar	7.8
Fiat	6.4
Vauxhall	11.6
Volkswagen	8.4
Kia	2.8
Entertainment
Favourite Movies
Seven	36.0
The Final Destination	20.6
Mad Max 2	25.1
The X Files	29.7
Batman	30.7
Favourite TV Show
Game of Thrones	93.1
The Walking Dead	36.1
This is England 86	14.8
Celebrity Mastermind	15.1
Toast of London	16.4
Favourite Music Artist
Iggy Pop	25.9
The Cure	44.6
Roxette	24.4
The Jam	48.7
Bryan Ferry	30.0
Favourite Celebrity
Bruce Willis	82.9
Charlize Theron	49.9
John Hurt	53.6
Michael Fassbender	55.5
Stan Laurel	50.3